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How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

The Wall Street Journal and BusinessWeek Bestseller

Finalist for the Goldman Sachs/FT Business Book of the Year Award

What does the world want? According to John Battelle, a company that answers that questionin all its shades of meaningcan unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, thats exactly what Google has been doing. But The Search offers much more than the inside story of Googles triumph. Its a big- picture book about the past, present, and future of search technology and the enormous impact its starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: The Search is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.

USA Today

John Battelle is Silicon Valleys Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider.The result is a highly readable account of Googles astonishing rise.

The Economist

Its a fascinating story, and Mr. Battelle tells it well.

The Wall Street Journal

A surprisingly gripping story The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.

Wired News

Battellemanages to keep things compelling, adding his own trenchant analysis about what Googles rapid evolution and powerful technology might mean for the company and our society as whole.

The Associated Press

A compelling glimpse of the search industrys early years.

BusinessWeek

Deeply researched and nimbly reported.

Publishers Weekly

Indispensable.

London Review of Books

John Battelle has written a brilliant business book, but hes also done something more: hes used the amazing saga of Google to explore what it means to search. All searchers should read it.

Walter Isaacson, CEO of the Aspen Institute; former editor of Time ; former CEO of CNN

Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle. If you want to understand the rise of the search economy and culture, you need to read this book.

John Heilemann, author of Pride Before the Fall