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出版者:Crown Business

作者:Tom Kelley

出品人:

页数:288

译者:

出版时间:2013-10-15

价格:GBP 23.50

装帧:Hardcover

isbn号码:9780385349369

丛书系列:

图书标签:

设计
创新
IDEO
Design
教育
交互设计
思维
创造力
创造力
自信
创新思维
个人成长
心理韧性
设计思维
自我突破
实践指南
灵感激发
行动力

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具体描述

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselli ng The Art of Innovation , have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

作者简介

TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation.

DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University.