Creative Confidence pdf epub mobi txt 电子书下载 2025

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TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation.

DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University.

出版者:Crown Business

作者:Tom Kelley

出品人:

页数:288

译者:

出版时间:2013-10-15

价格:GBP 23.50

装帧:Hardcover

isbn号码:9780385349369

丛书系列:

图书标签:

设计
创新
IDEO
Design
教育
交互设计
思维
创造力

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IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselli ng The Art of Innovation , have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

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这本书太让我惊喜了。贯穿始终的“设计思维”和“创意自信”给了我们全新的思维方式，原来任何一件枯燥的事都会发生有趣的化学反应。 1. 创意自信：创意不是天生的，而且后天习得的技能，是努力的结果。 2. 开启设计思维：发散性思维，制作原型，实验性，一步一步开始行动。...

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书籍名称：《创新自信力》【阅读感受】作者凯利兄弟运用他们在IDEO和斯坦福大学设计学院工作过程中的实例，向我们展示了解决问题时应如何发掘创意源泉与想象力，并透露了释放我们蕴而未发的创意火花的具体策略。他们解释说，创意和创新能力如同肌肉，越用越强劲。《创新自信...

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就是IDEO宣传手册嘛！

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practical and scientific approach to creative confidence 略读了一遍挑了几个核心观点出来打算试试

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西方人擅长将抽象问题具象话，这本书是个不错的例子。创造性思维一定程度上是可以锻炼和培养的，首先打破人们对创造性的膜拜，培养每个人的创造性信心，到传授各种可能产生创造性方案的思维方式和技巧。不过这世界上每个人都在讲创新，创新其实是要建立在对技术和行业的深刻理解的基础上，以及有力的行动上，空谈和幻想往往无益无事。

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鸡汤读物，Design Thinking也不保证你就一定能做出设计呀！

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