Don Norman博士的背景是工程学和社会科学，在学术界和工业界都具有极高的荣誉。他是美国西北大学计算机科学系的教授，以及加州大学名誉教授。Norman博士是Nielsen Norman Group（帮助企业设计制造以人为中心的产品和服务的商务咨询公司）的发起人之一。1999年，Upside杂志并提名他为世界100精英之一。Norman博士出版了大量的书籍和研究报告。他是13本书的作者或作者之一，作品被翻译成12种语言。其中包括最有名的《日常事物的设计》和《情感化设计》。

From best-selling author Donald A. Norman, the long-awaited sequel to The Design of Everyday Things : a critical look at the new dawn of "smart" technology, from smooth-talking GPS units to cantankerous refrigerators. Donald A. Norman, a popular design consultant to car manufacturers, computer companies, and other industrial and design outfits, has seen the future and is worried. In this long-awaited follow-up to The Design of Everyday Things , he points out what's going wrong with the wave of products just coming on the market and some that are on drawing boards everywhere--from "smart" cars and homes that seek to anticipate a user's every need, to the latest automatic navigational systems. Norman builds on this critique to offer a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow's thinking machines. This is a consumer-oriented look at the perils and promise of the smart objects of the future, and a cautionary tale for designers of these objects--many of which are already in use or development.