Visual Culture is an introductory textbook book on visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students to the analysis of all kinds of visual texts, whether drawings, paintings, photographs, films, advertisements, television programmes or new media forms. The book is illustrated with copious examples that range from medieval painting to contemporary record covers and is written in a lively and engaging style, avoiding unnecessary jargon. The first part of the book is concerned with differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The merits and disadvantages of each are discussed, and there is a special focus on one seminal writer for each topic. The second part shifts from a theoretical to a medium-based approach and comprises chapters on fine art, photography, film, television and new media. These investigate the complex relationship between reality and visual representation. As a whole, this textbook brings seemingly diverse approaches together under one roof while ultimately arguing for a polysemic approach to visual analysis. Each chapter concludes with a section of recommendations for further study. Visual Culture provides an ideal introduction for students taking courses in visual culture and communication in a wide range of disciplines, including media and cultural studies, sociology, art history and design.
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读后感
1.很多重要观点是引用，作者也说明了观点本身的问题……如果当作一本著名学术观点导读是很好的，比如符号学、图像学等等。2.但是书籍为了达到所谓的客观而过于的繁琐、啰嗦、呆板，以至于观点被大量无关信息淹没，而缺少重点。3.前面理论部分的102页比较不错，很多干货。4.后面...
评分1. 理查德豪厄尔斯的《视觉文化》比俺之前看的艺术入门书籍要抽象和艰涩的多，然而我却看的十分喜欢。 2. 比起那些聚焦艺术家个人风格的作品研究著作，理查德则透过更多维的思想脉络，让视觉艺术在符号学、解释学和意识形态的层面更具意义。很多观点浅尝辄止却又恰到好处。 3. ...
评分1. 理查德豪厄尔斯的《视觉文化》比俺之前看的艺术入门书籍要抽象和艰涩的多，然而我却看的十分喜欢。 2. 比起那些聚焦艺术家个人风格的作品研究著作，理查德则透过更多维的思想脉络，让视觉艺术在符号学、解释学和意识形态的层面更具意义。很多观点浅尝辄止却又恰到好处。 3. ...
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