Visual Culture is an introductory textbook book on visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students to the analysis of all kinds of visual texts, whether drawings, paintings, photographs, films, advertisements, television programmes or new media forms. The book is illustrated with copious examples that range from medieval painting to contemporary record covers and is written in a lively and engaging style, avoiding unnecessary jargon. The first part of the book is concerned with differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The merits and disadvantages of each are discussed, and there is a special focus on one seminal writer for each topic. The second part shifts from a theoretical to a medium-based approach and comprises chapters on fine art, photography, film, television and new media. These investigate the complex relationship between reality and visual representation. As a whole, this textbook brings seemingly diverse approaches together under one roof while ultimately arguing for a polysemic approach to visual analysis. Each chapter concludes with a section of recommendations for further study. Visual Culture provides an ideal introduction for students taking courses in visual culture and communication in a wide range of disciplines, including media and cultural studies, sociology, art history and design.
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1. 理查德豪厄尔斯的《视觉文化》比俺之前看的艺术入门书籍要抽象和艰涩的多，然而我却看的十分喜欢。 2. 比起那些聚焦艺术家个人风格的作品研究著作，理查德则透过更多维的思想脉络，让视觉艺术在符号学、解释学和意识形态的层面更具意义。很多观点浅尝辄止却又恰到好处。 3. ...
评分按：这是很多年前在一次研究生的文艺学研讨课上做的翻译。我与几位同学各翻译一章，然后进行汇报讨论。《视觉文化》我觉得在这一研究领域算不上一本上乘的书，只能作为作为入门书来读。大家的翻译是认真的，错误肯定不少，当时并不是为出版而翻译的，而只是练习。这是初稿，因...
评分 评分1. 理查德豪厄尔斯的《视觉文化》比俺之前看的艺术入门书籍要抽象和艰涩的多，然而我却看的十分喜欢。 2. 比起那些聚焦艺术家个人风格的作品研究著作，理查德则透过更多维的思想脉络，让视觉艺术在符号学、解释学和意识形态的层面更具意义。很多观点浅尝辄止却又恰到好处。 3. ...
评分这本书为想要了解视觉文化，或想从事相关工作（主要是绘画，摄影）的人们提供了一种独特的思维方式——从图像的表面入手，运用本书中的理论知识挖掘其中的内涵。 全书从图像学，形式，艺术史，意识形态，符号学，解释学等理论入手，引用了诸多专业人士的观点，通过不同理论的...
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