Visual Culture is an introductory textbook book on visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students to the analysis of all kinds of visual texts, whether drawings, paintings, photographs, films, advertisements, television programmes or new media forms. The book is illustrated with copious examples that range from medieval painting to contemporary record covers and is written in a lively and engaging style, avoiding unnecessary jargon. The first part of the book is concerned with differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The merits and disadvantages of each are discussed, and there is a special focus on one seminal writer for each topic. The second part shifts from a theoretical to a medium-based approach and comprises chapters on fine art, photography, film, television and new media. These investigate the complex relationship between reality and visual representation. As a whole, this textbook brings seemingly diverse approaches together under one roof while ultimately arguing for a polysemic approach to visual analysis. Each chapter concludes with a section of recommendations for further study. Visual Culture provides an ideal introduction for students taking courses in visual culture and communication in a wide range of disciplines, including media and cultural studies, sociology, art history and design.
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这本书从某种意义上说是本人的噩梦，念研究生期间，选修了本书作者Richard亲自教授的同名课程。来说点这本书背后的故事吧。 【关于Richard教授】教授本人长得邓布利多，可上课风格却像斯内普。他本人哈佛毕业，是他这个领域的权威研究者之一。穿着华丽度堪比亨利八世，且长期佩...
评分在音乐、绘画与文字艺术中，音乐是最容易感染人的。从某个角度显示了人的惰性与功利性。三者之中，音乐是最容易被动享受的艺术，绘画等视觉艺术你还需要偏头过去看看，而文字的欣赏就更复杂了，对比音乐和绘画，堪称劳累。 艺术欣赏的“劳累”本质当然不是体力，而是阐释。《...
评分视觉是我们最主要的信息反馈渠道，而我们一般非专业人员，大都只能凭着自己的主观感受和色彩偏好来解决。 常言说的好，“一看就知道”， 其实不然。 《视觉文化》给了我全新的解读各种各种视觉产品（图画/电影/电视/广告等等）的丰富的角度和观点，让我知道，原来还有这么多角...
评分说到底还是个教材，对于绘画、摄影、电影的阐释过于描述化，对人的情感和社会的影响等等，都没讲出来。 就是个入门吧。 比如文艺复兴后荷兰人画画为啥写实，中国水墨画为什么写意，后来摄影技术出来了，画画再牛逼也没照片更接近真实，那么，机械复制时代中人的审美心理和趣味...
评分1.很多重要观点是引用，作者也说明了观点本身的问题……如果当作一本著名学术观点导读是很好的，比如符号学、图像学等等。2.但是书籍为了达到所谓的客观而过于的繁琐、啰嗦、呆板，以至于观点被大量无关信息淹没，而缺少重点。3.前面理论部分的102页比较不错，很多干货。4.后面...
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