Corporate Communication pdf epub mobi txt 电子书下载 2025

简体网页||繁体网页

☆☆☆☆☆

出版者:McGraw-Hill/Irwin

作者:Paul A Argenti

出品人:

页数:288

译者:

出版时间:2005-12-07

价格:USD 77.50

装帧:Paperback

isbn号码:9780072990546

丛书系列:

图书标签:

Corporate
Communication
老师推荐
教材
Tuck_Analysis_for_General_Manag
Tuck
Corporate_Communication
2013

下载链接在页面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

<blockquote> Argenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. </blockquote> <blockquote>Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities.</blockquote> <blockquote>By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition. </blockquote>