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Paul A Argenti 作者

McGraw-Hill/Irwin

译者

2005-12-07 出版日期

288 页数

USD 77.50 价格

Paperback

丛书系列

9780072990546 图书编码

Corporate Communication 在线电子书图书标签: Corporate Communication 老师推荐教材 Tuck_Analysis_for_General_Manag Tuck Corporate_Communication 2013

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Corporate Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Corporate Communication 在线电子书图书描述

<blockquote> Argenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. </blockquote> <blockquote>Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities.</blockquote> <blockquote>By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition. </blockquote>

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