Corporate Communication pdf epub mobi txt 電子書下載2025

簡體網頁||繁體網頁

☆☆☆☆☆

出版者:McGraw-Hill/Irwin

作者:Paul A Argenti

出品人:

頁數:288

译者:

出版時間:2005-12-07

價格:USD 77.50

裝幀:Paperback

isbn號碼:9780072990546

叢書系列:

圖書標籤:

Corporate
Communication
老師推薦
教材
Tuck_Analysis_for_General_Manag
Tuck
Corporate_Communication
2013

下載連結在頁面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製連結

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

<blockquote> Argenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. </blockquote> <blockquote>Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities.</blockquote> <blockquote>By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition. </blockquote>