who do you want your customers to become pdf epub mobi txt 電子書下載2025

☆☆☆☆☆

Michael Schrage holds research appointments at MIT’s Sloan School Center for Digital Business and the Trust Entrepreneurship Center, as well as Imperial College’s Innovation and Entrepreneurship Group in London. His research and advisory work focuses on the behavioral economics of experimentation and design for managing innovation opportunity and risk.

出版者:Harvard Business Press

作者:Michael Schrage

出品人:

頁數:0

译者:

出版時間:2012

價格:0

裝幀:

isbn號碼:9781422187852

叢書系列:

圖書標籤:

創新
設計
英文原版
startup
2020

下載連結在頁面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製連結

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, your strategic marketing and innovation efforts will fail.

In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn't go far enough - serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers. Schrage's primary insight is that innovation is an investment in your client, not just a transaction with them. To truly innovate today, designing new products or features or services won't get you there. Only by designing new customers - thinking of their future state, being the conduit to their evolution - will you transform your business.

Marketing executives, brand managers, strategic innovators, and entrepreneurs alike should understand how successful innovation rebrands the client and not the product. A requisite question for its time, Who Do You Want Your Customers To Become will liberate you and your team from 'innovation myopia' - and turn your innovation efforts on their head.