Hey, Whipple, Squeeze This 在线电子书 图书标签: 文案 广告 广告书 创意 营销 advertising 英文原版 AD
发表于2025-03-28
Hey, Whipple, Squeeze This 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
广告这种东西太基于文化,非母语人士阅读困难
评分Who doesn't hate Whipple ?
评分Who doesn't hate Whipple ?
评分Fabulous. Highly recommend for anyone interested in all kinds of creative writing
评分Who doesn't hate Whipple ?
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
拿到这本书,抱有很大的期待 开始读觉得语言很轻松,易懂 继续读觉得讲得面很广,很多,很浅 读完之后,记得的不多,对我没什么影响
评分 评分看了这本书后,最大的感受是作者那种如波涛汹涌一般的自信。然而身为一个和作者同样专业出身的我,到现在为止还徘徊在广告业大门的左边那个路口,过了马路上车后第5个车站下车处的那个小卖铺里。 没有作品集,只有一堆空想看来是不能做广告的,尤其对于非专业出身人员来说。 而...
Hey, Whipple, Squeeze This 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025