Married to the Brand 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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William J. McEwen 作者

Gallup Press

譯者

2005-11 出版日期

135 頁數

USD 24.95 價格

Hardcover

叢書系列

9781595620057 圖書編碼

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發表於2024-11-28

Married to the Brand 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Married to the Brand 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Married to the Brand 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies develop this most desirable consumer connection, and why others don't. Using Gallup's 60 years of global consumer data and tons of consumer stories, William McEwen shows that many marketers are great at wooing a "first date" with consumers, but only the best can create a lasting marriage between buyer and brand. The book explores how emotions such as confidence, integrity, pride, and passion can make consumers want to stand by a brand, and shows how skillful brand management can keep a consumer-brand marriage fresh and satisfying. Tools to rate Engagement Potential and Customer Engagement are also provided, allowing marketers to quickly and objectively rate their own brand's performance.

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