Public Communication Campaigns

Public Communication Campaigns pdf epub mobi txt 电子书 下载 2025

出版者:Sage Pubns
作者:Rice, Ronald E. (EDT)/ Atkin, Charles K. (EDT)
出品人:
页数:440
译者:
出版时间:2000-11
价格:$ 85.88
装帧:Pap
isbn号码:9780761922063
丛书系列:
图书标签:
  • IMC 
  • 传播学 
  • public 
  • economics 
  • comm 
  •  
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In this fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet//Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.

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