Public Communication Campaigns 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Rice, Ronald E. (EDT)/ Atkin, Charles K. (EDT) 作者

Sage Pubns

译者

2000-11 出版日期

440 页数

$ 85.88 价格

Pap

丛书系列

9780761922063 图书编码

Public Communication Campaigns 在线电子书图书标签: IMC 传播学 public economics comm

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Public Communication Campaigns 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Public Communication Campaigns 在线电子书图书描述

In this fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet//Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.

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