Public Communication Campaigns 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Rice, Ronald E. (EDT)/ Atkin, Charles K. (EDT) 作者

Sage Pubns

譯者

2000-11 出版日期

440 頁數

$ 85.88 價格

Pap

叢書系列

9780761922063 圖書編碼

Public Communication Campaigns 在線電子書圖書標籤: IMC 傳播學 public economics comm

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發表於2025-01-21

Public Communication Campaigns 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Public Communication Campaigns 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Public Communication Campaigns 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Public Communication Campaigns 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Public Communication Campaigns 在線電子書圖書描述

In this fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet//Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.

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