Chinese Medicine Men 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Chinese Medicine Men

简体网页||繁体网页
Sherman Cochran 作者
Harvard University Press
译者
2006-5-30 出版日期
288 页数
USD 62.50 价格
Hardcover
丛书系列
9780674021617 图书编码

Chinese Medicine Men 在线电子书 图书标签: 海外中国研究  经济史  Medicine  高家龙  医疗史  消费文化  中国药商  近代史   


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发表于2024-06-15


Chinese Medicine Men 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Chinese Medicine Men 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Chinese Medicine Men 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Chinese Medicine Men 在线电子书 用户评价

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this book truly does not deserve the joseph levenson prize. with scarce documentation and statistical data, it fails to substantiate its main argument, i.e, to find a middle ground between the “diffusionist” and the “representationist” approaches of the Chinese consumer culture.

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Tiger Balm的推广应该更有得挖才是。

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Tiger Balm的推广应该更有得挖才是。

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Tiger Balm的推广应该更有得挖才是。

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蒙Robert Hegel赠此书,在Modern East Asian History课上使用

Chinese Medicine Men 在线电子书 著者简介

Sherman Cochran is Hu Shih Professor of Chinese History at Cornell University.


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Chinese Medicine Men 在线电子书 图书描述

In this book, Sherman Cochran reconsiders the nature and role of consumer culture in the spread of cultural globalization. He moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with consumers. Focusing on the marketing of medicine, he shows how Chinese constructed consumer culture in China and Southeast Asia and extended it to local, national, and transnational levels. Through the use of advertisements, photographs, and maps, he illustrates the visual forms that Chinese enterprises adopted and the far-flung markets they reached.

Cochran brings to light enduring features of the Chinese experience with consumer culture. Surveying the period between the 1880s and the 1950s, he observes that Chinese businesses surpassed their Western counterparts in capturing Chinese and Southeast Asian sales of medicine in both peacetime and wartime. He provides revealing examples of Chinese entrepreneurs' dealings with Chinese and Japanese political and military leaders, particularly during the Sino-Japanese War of 1937-45. The history of Chinese medicine men in pre-socialist China, he suggests, has relevance for the twenty-first century because they achieved goals--constructing a consumer culture, competing with Western-based corporations, forming business-government alliances, capturing national and transnational markets--that their successors in contemporary China are currently seeking to attain.

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