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Do you want to get ahead in life?

Climb the ladder to personal success?

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.

In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.

The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and one of Davos’ Global Leader for Tomorrow.

Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:

Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.

“Ping” constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time—not just when you need something.

Never eat alone: The dynamics of status are the same whether you’re working at a corporation or attending a society event— “invisibility” is a fate worse than failure.

In the course of the book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama.

Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, Never Eat Alone is destined to take its place alongside How to Win Friends and Influence People as an inspirational classic.

KEITH FERRAZZI is founder and CEO of Ferrazzi Greenlight. He recently served as CEO of YaYa media, an interactive company. Before joining YaYa, he was chief marketing officer for Starwood Hotels & Resorts Worldwide, and CMO at Deloitte Consulting, where he was the the youngest partner in their history. Named one of the "40 Under 40" busines leaders by Crain's Business, Ferrazzi is a frequent writer and commentator for The Wall Street Journal, Harvard Business Review, Inc., CNN, and CNBC. He lives in Los Angeles. TAHL RAZ is a former reporter at Inc. magazine.

SECTION ONE
The Mind-Set
1. Becoming a Member of the Club 3
2. Don't Keep Score 14
3. What's Your Mission? 23
Connectors' Hall of Fame Profile: Bill Clinton 40
4. Build It Before You Need It 42
5. The Genius of Audacity 48
6. The Networking Jerk 56
Connectors' Hall of Fame Profile: Katharine Graham 61
SECTION TWO
The Skill Set
7. Do Your Homework 67
8. Take Names 73
9. Warming the Cold Call 79
10. Managing the Gatekeeper—Artfully 87
n. Never Eat Alone 94
12. Share Your Passions 99
VI Contents
13. Follow Up or Fail 105
14. Be a Conference Commando 110
15. Connecting with Connectors 128
Connectors' Hall of Fame Profile: Paul Revere 136
16. Expanding Your Circle 139
17. The Art of Small Talk 143
Connectors' Hall of Fame Profile: Dale Carnegie 155
SECTION THREE
Turning Connections into Compatriots
18. Health, Wealth, and Children 161
19. Social Arbitrage 171
Connectors' Hall of Fame Profile: Vernon Jordan 177
20. Pinging—All the Time 181
21. Find Anchor Tenants and Feed Them 190
SECTION FOUR
Trading Up and Giving Back
22. Be Interesting 203
Connectors' Hall of Fame Profile: Dalai Lama 220
23. Build Your Brand 224
24. Broadcast Your Brand 231
25. The Write Stuff 246
26. Getting Close to Power 249
27. Build It and They Will Come 259
Connectors' Hall of Fame Profile: Benjamin Franklin 264
Contents vii
28. Never Give in to Hubris 268
29. Find Mentors, Find Mentees, Repeat 273
Connectors' Hall of Fame Profile: Eleanor Roosevelt 283
30. Balance Is B.S. 286
31. Welcome to the Connected Age 291
Index 299
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