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Global Fashion Brands 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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作者

Intellect

译者

出版日期

295 页数

USD 68 价格

Paperback

丛书系列

9781783203574 图书编码

Global Fashion Brands 在线电子书图书标签: Fashion Branding

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发表于2024-12-26

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Global Fashion Brands 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Global Fashion Brands 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Global Fashion Brands 在线电子书图书描述

Fashion branding is more than just advertising. It has been defined as the cumulative image approach targeting customers with products, advertising and promotions organized around a coherent image. It helps to encourage the purchase and the repurchase of consumer goods from the same company. While historically, fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship now challenges old methods suggesting that branding is a process that needs to be analysed from a stylistic, luxury and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. In this book authors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing and consumption of style and fashion as part of our global culture.

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