Badass: Making Users Awesome 在线电子书 图书标签: 设计 产品 思维 商业 用户体验 成长 product 管理
发表于2025-04-21
Badass: Making Users Awesome 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
前50页能够让你思考一些问题,还不错。但是整本书也就止步于此了,实在读不下去,没什么例子。还专门看了作者的两个演讲,也乏善可陈
评分前半部分同标题,后半部分是理解大脑工作原理后有效练习。
评分前50页能够让你思考一些问题,还不错。但是整本书也就止步于此了,实在读不下去,没什么例子。还专门看了作者的两个演讲,也乏善可陈
评分前半部分同标题,后半部分是理解大脑工作原理后有效练习。
评分前半部分同标题,后半部分是理解大脑工作原理后有效练习。
Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.
Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.
Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
这本书的核心观点就是标题——用户不关心产品如何,只关心用了产品之后的自己。所以站在用户角度来思考,成就客户,使之卓越,然后他们会自发的宣传产品从而达到口碑效应,才是做出真正好产品和爆款的思路 对我这个产品营销门外汉而言,算是一个有趣新鲜的观点,基本同意书中所...
评分略显不足 先说在阅读电子书的过程中感受到的不够友好的地方。 1. 类似 Headfirst 系列那样的图形与手写文本,转化为豆瓣阅读里的图文形式之后,无法标记文本,也影响阅读体验,不明白为什么要在电子书里原样复制过来,很多关键点都写在图里,极易错过。 2. 3D物件素材和较为年...
评分内容很不错,以用户为出发点,探讨产品如何帮助用户变得更好。如果排版做的好一点的话,读起来的可读性会更好。 我写了一篇读书笔记,整理了本书的逻辑,希望能对大家有帮助 [https://mp.weixin.qq.com/s/DF62Qr5rkHz8hxAY3kzv-A] 关注我的公众号:拉里的理想 我会在这里分享更...
评分本来我是在读这本书的英文版,按理说不必再去买一本中文版了。 但是这本书是那么的奇特,以至于我还是想要买一本中文版体验下。这本书的译者说:本书适合三种人(创业者、产品经理和教育工作者)。我正好是做创业教育的(身份是校园VC创始合伙人),所以我恰好符合这三种人的...
评分这本书里面,有一个很关键的思维:用户并不在乎你的产品有多好,他们只在乎用了你的产品之后的自己变得有多好。认识到这个观点,对于设计自己的课程或者服务会有很大帮助,同样的,对我的工作也有很大帮助。 书中,以帮助用户的角度出发,来帮助他们变得更好(通过正确的练习和...
Badass: Making Users Awesome 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025