Badass: Making Users Awesome pdf epub mobi txt 电子书下载 2025

☆☆☆☆☆

Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.

出版者:O'Reilly Media

作者:Kathy Sierra

出品人:

页数:304

译者:

出版时间:2015-2-23

价格:USD 26.99

装帧:Paperback

isbn号码:9781491919019

丛书系列:

图书标签:

设计
产品
思维
商业
用户体验
成长
product
管理

下载链接在页面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.

This is not a game of chance. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.

Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.

Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

具体描述

读后感

评分☆☆☆☆☆

这本书的核心观点就是标题——用户不关心产品如何，只关心用了产品之后的自己。所以站在用户角度来思考，成就客户，使之卓越，然后他们会自发的宣传产品从而达到口碑效应，才是做出真正好产品和爆款的思路对我这个产品营销门外汉而言，算是一个有趣新鲜的观点，基本同意书中所...

评分☆☆☆☆☆

高考提分21分以上的速成学习法：一、娃儿高考还有一个月的时候，我想了想，觉得这本书有些实用的价值，也识别出自己的错误指导。于是，驾车回家途中，我就问娃： “是不是，只要是我提及的学习方法，你都会下意识地抵触一下？”副驾座上的娃，不吱声。 “是不是我所讲的学习...

评分☆☆☆☆☆

内容很不错，以用户为出发点，探讨产品如何帮助用户变得更好。如果排版做的好一点的话，读起来的可读性会更好。我写了一篇读书笔记，整理了本书的逻辑，希望能对大家有帮助 [https://mp.weixin.qq.com/s/DF62Qr5rkHz8hxAY3kzv-A] 关注我的公众号：拉里的理想我会在这里分享更...

评分☆☆☆☆☆

这本书的定位以及面向的读者感觉让我觉得非常困惑，以及这本书的价值和意义在哪里? 中文书名让读者乍一看觉得这是一本能够帮助你设计好产品，提升用户留存和转化的书，同时作序推荐都是互联网的产品专家，但是本书： 1. 除了作者本书开头顺带引入一些对产品的思考，后面的内容...