Play Bigger 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Al Ramadan 作者

HarperBusiness

译者

2016-6-14 出版日期

272 页数

USD 16.28 价格

Hardcover

丛书系列

9780062407610 图书编码

Play Bigger 在线电子书图书标签: 商业互联网 startup 创业产品 create business 方法论

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发表于2024-06-03

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Play Bigger 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Play Bigger 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Play Bigger 在线电子书用户评价

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前面讲了比较多形式化的东西，而我对形式化比较反感，觉得可能也是忽悠，差点读不下去。耐着性子都下去，竟然手不释卷了。其实也并没有特别具体细节，大多也是方法论，不过丰富了自己看问题的角度，还没看完，感觉自己的收益很大。https://imordor.com/posts/play-bigger:-how-pirates-dreamers-and-innovators-create-and-dominate-markets/

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相比硅谷的公司，Corning玻璃和Birdseye冷冻食品的例子耳目一新。想当category老大，就要创造和dominate市场。不过好啰嗦。

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category design

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Play Bigger 在线电子书著者简介

阿尔·拉马丹、戴夫·彼得森和克里斯托弗·洛克海德是Play Bigger公司的创始人。他们曾经是企业家、高管和经营者，现在是品类设计教练，帮助客户设计及创建新品类。三人都生活在硅谷。

凯文·梅尼生活在纽约，他是一位经验丰富的科技记者，也是知名作家，著有《预见力》《权衡》（Trade-Off）《特立独行者和他的IBM帝国》（The Maverick and His Machine）。他住在纽约。

在过去25年中，4位作者与许多技术领域*伟大的品类设计者相识、共事或竞争。

Play Bigger 在线电子书图书目录

Play Bigger 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Play Bigger 在线电子书图书描述

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

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