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Robert G. Cooper 作者

Basic Books

译者

2001-05-24 出版日期

448 页数

USD 29.00 价格

Paperback

丛书系列

9780738204635 图书编码

Winning at New Products 在线电子书图书标签: 项目管理产品设计理论设计产品设计 dddd NPDP Englishbook

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发表于2024-12-23

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Winning at New Products 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Winning at New Products 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Winning at New Products 在线电子书图书描述

The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

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