Winning at New Products

Winning at New Products pdf epub mobi txt 电子书 下载 2025

出版者:Basic Books
作者:Robert G. Cooper
出品人:
页数:448
译者:
出版时间:2001-05-24
价格:USD 29.00
装帧:Paperback
isbn号码:9780738204635
丛书系列:
图书标签:
  • 项目管理 
  • 产品 
  • 设计理论 
  • 设计 
  • 产品设计 
  • dddd 
  • NPDP 
  • Englishbook 
  •  
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The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

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