Winning at New Products 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Robert G. Cooper 作者

Basic Books

譯者

2001-05-24 出版日期

448 頁數

USD 29.00 價格

Paperback

叢書系列

9780738204635 圖書編碼

Winning at New Products 在線電子書圖書標籤: 項目管理産品設計理論設計産品設計 dddd NPDP Englishbook

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發表於2024-11-15

Winning at New Products 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Winning at New Products 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Winning at New Products 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Winning at New Products 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Winning at New Products 在線電子書圖書描述

The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

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