Badass: Making Users Awesome 在線電子書 圖書標籤: 設計 産品 思維 商業 用戶體驗 成長 product 管理
發表於2024-06-25
Badass: Making Users Awesome 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
前半部分同標題,後半部分是理解大腦工作原理後有效練習。
評分前半部分同標題,後半部分是理解大腦工作原理後有效練習。
評分前半部分同標題,後半部分是理解大腦工作原理後有效練習。
評分好書,淺顯易懂,但是卻給瞭個framework關於如何設計一套方法讓人掌握技能。不止可以從産品經理或者設計角度來設計産品,而且可以用在自己的生活學習中,比如孩子想學鋼琴,如何讓他有興趣,堅持學,還有學習的技能。自身也可以用,正好對自身學習有些迷茫最近,正好可以試試
評分好書,淺顯易懂,但是卻給瞭個framework關於如何設計一套方法讓人掌握技能。不止可以從産品經理或者設計角度來設計産品,而且可以用在自己的生活學習中,比如孩子想學鋼琴,如何讓他有興趣,堅持學,還有學習的技能。自身也可以用,正好對自身學習有些迷茫最近,正好可以試試
Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.
Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.
Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
译者序 挑战·序幕 一种分析方法:逆向分析,找出共性。 口碑传播,蕴含感受:成就用户。应该逆向分析成功用户。 l 相对于产品表现出色,基于用户表现出色的竞争门槛更低: l 更具有吸引力的引用场景: 总结: 帮助一小部分用户在一个更大的应用场景中获得显著成功,与此同时,...
評分略显不足 先说在阅读电子书的过程中感受到的不够友好的地方。 1. 类似 Headfirst 系列那样的图形与手写文本,转化为豆瓣阅读里的图文形式之后,无法标记文本,也影响阅读体验,不明白为什么要在电子书里原样复制过来,很多关键点都写在图里,极易错过。 2. 3D物件素材和较为年...
評分总的来说这本书的核心思想就是,伟大的产品就是帮助用户成就更好的自己。第一步是寻找合适的应用场景让产品和用户产生关联(拉新),再一步步扩大用户场景来让用户使用你更多的产品或者增加产品的使用频率(留存),同时培养忠实优质用户,通过口碑营销和事实营销吸引更多的用...
評分 評分Badass: Making Users Awesome 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024