Badass: Making Users Awesome 在線電子書 圖書標籤: 設計 産品 思維 商業 用戶體驗 成長 product 管理
發表於2024-11-23
Badass: Making Users Awesome 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
前半部分同標題,後半部分是理解大腦工作原理後有效練習。
評分前半部分同標題,後半部分是理解大腦工作原理後有效練習。
評分年度最佳圖書
評分前50頁能夠讓你思考一些問題,還不錯。但是整本書也就止步於此瞭,實在讀不下去,沒什麼例子。還專門看瞭作者的兩個演講,也乏善可陳
評分好書,淺顯易懂,但是卻給瞭個framework關於如何設計一套方法讓人掌握技能。不止可以從産品經理或者設計角度來設計産品,而且可以用在自己的生活學習中,比如孩子想學鋼琴,如何讓他有興趣,堅持學,還有學習的技能。自身也可以用,正好對自身學習有些迷茫最近,正好可以試試
Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.
Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.
Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
看完之后整个感觉这本书比较适合教育培训行业的老师,可以很好地帮助学生成长;不太适合互联网行业里做产品的思路;实体产品行业或许也适合,不太内行,不好说。 按照作者的思路读下来,有几点感想: 1. 核心思想是说好产品是帮助用户变得卓越,帮助用户由新手变成专家,这样用...
評分本来我是在读这本书的英文版,按理说不必再去买一本中文版了。 但是这本书是那么的奇特,以至于我还是想要买一本中文版体验下。这本书的译者说:本书适合三种人(创业者、产品经理和教育工作者)。我正好是做创业教育的(身份是校园VC创始合伙人),所以我恰好符合这三种人的...
評分内容很不错,以用户为出发点,探讨产品如何帮助用户变得更好。如果排版做的好一点的话,读起来的可读性会更好。 我写了一篇读书笔记,整理了本书的逻辑,希望能对大家有帮助 [https://mp.weixin.qq.com/s/DF62Qr5rkHz8hxAY3kzv-A] 关注我的公众号:拉里的理想 我会在这里分享更...
評分 評分这本书里面,有一个很关键的思维:用户并不在乎你的产品有多好,他们只在乎用了你的产品之后的自己变得有多好。认识到这个观点,对于设计自己的课程或者服务会有很大帮助,同样的,对我的工作也有很大帮助。 书中,以帮助用户的角度出发,来帮助他们变得更好(通过正确的练习和...
Badass: Making Users Awesome 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024