Badass: Making Users Awesome 在線電子書 圖書標籤: 設計 産品 思維 商業 用戶體驗 成長 product 管理
發表於2024-11-05
Badass: Making Users Awesome 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
前50頁能夠讓你思考一些問題,還不錯。但是整本書也就止步於此瞭,實在讀不下去,沒什麼例子。還專門看瞭作者的兩個演講,也乏善可陳
評分年度最佳圖書
評分前50頁能夠讓你思考一些問題,還不錯。但是整本書也就止步於此瞭,實在讀不下去,沒什麼例子。還專門看瞭作者的兩個演講,也乏善可陳
評分前50頁能夠讓你思考一些問題,還不錯。但是整本書也就止步於此瞭,實在讀不下去,沒什麼例子。還專門看瞭作者的兩個演講,也乏善可陳
評分好書,淺顯易懂,但是卻給瞭個framework關於如何設計一套方法讓人掌握技能。不止可以從産品經理或者設計角度來設計産品,而且可以用在自己的生活學習中,比如孩子想學鋼琴,如何讓他有興趣,堅持學,還有學習的技能。自身也可以用,正好對自身學習有些迷茫最近,正好可以試試
Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.
Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.
Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
译者序 挑战·序幕 一种分析方法:逆向分析,找出共性。 口碑传播,蕴含感受:成就用户。应该逆向分析成功用户。 l 相对于产品表现出色,基于用户表现出色的竞争门槛更低: l 更具有吸引力的引用场景: 总结: 帮助一小部分用户在一个更大的应用场景中获得显著成功,与此同时,...
評分作者在书中揭示了一个有点残酷的事实:用户并不关心你是谁,能做什么,他们只关心自己看起来怎么样。他们不会真的因为喜欢产品而说他们喜欢这个产品。他们说喜欢这个产品,是因为他们喜欢自己。某款产品之所以能够成功,也只有一个原因,那就是它成就用户。 本书从三个方面阐述...
評分高考提分21分以上的速成学习法: 一、 娃儿高考还有一个月的时候,我想了想,觉得这本书有些实用的价值,也识别出自己的错误指导。于是,驾车回家途中,我就问娃: “是不是,只要是我提及的学习方法,你都会下意识地抵触一下?”副驾座上的娃,不吱声。 “是不是我所讲的学习...
評分略显不足 先说在阅读电子书的过程中感受到的不够友好的地方。 1. 类似 Headfirst 系列那样的图形与手写文本,转化为豆瓣阅读里的图文形式之后,无法标记文本,也影响阅读体验,不明白为什么要在电子书里原样复制过来,很多关键点都写在图里,极易错过。 2. 3D物件素材和较为年...
評分作者在书中揭示了一个有点残酷的事实:用户并不关心你是谁,能做什么,他们只关心自己看起来怎么样。他们不会真的因为喜欢产品而说他们喜欢这个产品。他们说喜欢这个产品,是因为他们喜欢自己。某款产品之所以能够成功,也只有一个原因,那就是它成就用户。 本书从三个方面阐述...
Badass: Making Users Awesome 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024