Who Says Elephants Can't Dance?

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Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

出版者:HarperCollins Publishers
作者:Louis V. Gerstner Jr.
出品人:
页数:0
译者:
出版时间:2008
价格:0
装帧:Paperback
isbn号码:9780007302956
丛书系列:
图书标签:
  • 英文原版 
  • 管理学 
  • 历史 
  • 传记 
  • 企业文化 
  • IBM 
  •  
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Who says elephants can't dance?: how i turned around ibm is the story of a turnaround of ibm, after it was close to shutting down in 1993. Close to its extinction, louis gerstner, the author of the book, was brought in. When people inside and outside the organization kept making assumptions of what would be the role of lou, he revived the entire firm with a new way of working. This book tells the story about the strong decisions he took and the strategies he followed to get ibm at the top-list again. Lou brought a realistic strategy to forget about the literary vision statements ibm was started with, as a quick healing policy was the need of the hour facing corporate fall. Ibm underwent transformation in its competitive strategy as well as overall culture after lou took on the management. He refreshed the leadership team and gave them a purpose. The book has content that serves as a rich material for case-study and leadership principles. He has shared his journey with a message to the readers about what he feels is important to achieve success. There have been facts in the history telling stories of companies that faced fall and extinction but ibm had been among the very few listed ones that managed to stand as market leaders all over again. This book is a motivational and narrative text by lou telling about what ibm was when he joined and how he took each step towards recreating it. Harpercollins published who says elephants can't dance?: how i turned around ibm in 2008 in paperback.

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还没有看完这本书 但我发现这本书可能不适合我现在看 事实上这本书以一种主视角描述自己的琐事却没有一个主题 却展现了IBM的一些在读者面前 就是: IBM是个伟大的公司 30多万的聪明人在这家公司工作,拥有的诺贝尔获奖者比世界上大多国家都要多。。。 是一种自信 我打算继续看...  

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为了验证某上市公司高管说的“MOT【关键时刻】的培训非常重要,郭士纳到IBM就干了这么一件事”。于是我阅读了买了快10年都没看的这本“畅销书”(我始终有对畅销书不屑的怪癖,这次又遭到了惩罚)。这本郭士纳的自传,压根没有提到MOT。倒不能说MOT不好,只是再次验证了一个伟...  

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我看完整本书后,总结出两个字:执行。 就算是IBM最危险的时候,已经有了很好的技术、产品在后面等着。 只是因为IBM太臃肿,忽略了将创新更快的与市场结合。当他大刀阔斧的将既有的技术和产品推广开来,当中碰到任何阻挡,绝不手软,并为受到过去IBM的文化影响,执行到底,使得...  

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根据菲利普·莫里斯的说法,来自烟草行业的营业收入也因为RJR纳贝斯克杠杆收购后不久所造成的价格战而备受压力。在这里,菲利普·莫里斯只不过是按照麦当劳创始人雷·克罗克的建议行事——“当你看见自己的竞争对手快要淹死的时候,应该赶快抓起消防水龙头并放到他嘴里。” 莫...  

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很早就听说了郭士纳的这本书《谁说大象不能跳舞》,虽然我对IBM这段起死回生的经历很感兴趣,然而一直没有买回来看,家里堆积着没来得及看的好书太多了,使我近期在压抑着自己买书的速度。   前些天和一位朋友吃饭时,郑重向我推荐此书,回家后便在大洋书城下了订单。...  

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