Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround 在线电子书 图书标签: 财经 管理 商业管理 传记 美国 经济投资 人物传记 专业书.更专业的
发表于2024-08-25
Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
很想读这本书
评分从2月中旬到4月中旬,慢悠悠地终于读完了这本书。还是很不错的,郭士纳对IBM的改革,以及后半部分关于IBM文化、经验、教训等让我印象更深刻,因为这也是自己当前面临的问题。期待复读时再大的收获!
评分从一开始描述IBM官僚主义的地方起就很有意思
评分从2月中旬到4月中旬,慢悠悠地终于读完了这本书。还是很不错的,郭士纳对IBM的改革,以及后半部分关于IBM文化、经验、教训等让我印象更深刻,因为这也是自己当前面临的问题。期待复读时再大的收获!
评分很想读这本书
Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.
在线阅读本书
Book Description
In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.
Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision."
Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.
The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.
In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.
Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.
From Publishers Weekly
Gerstner quarterbacked one of history's most dramatic corporate turnarounds. For those who follow business stories like football games, his tale of the rise, fall and rise of IBM might be the ultimate slow-motion replay. He became IBM's CEO in 1993, when the gargantuan company was near collapse. The book's opening section snappily reports Gerstner's decisions in his first 18 months on the job-the critical "sprint" that moved IBM away from the brink of destruction. The following sections describe the marathon fight to make IBM once again "a company that mattered." Gerstner writes most vividly about the company's culture. On his arrival, "there was a kind of hothouse quality to the place. It was like an isolated tropical ecosystem that had been cut off from the world for too long. As a result, it had spawned some fairly exotic life-forms that were to be found nowhere else." One of Gerstner's first tasks was to redirect the company's attention to the outside world, where a marketplace was quickly changing and customers felt largely ignored. He succeeded mightily. Upon his retirement this year, IBM was undeniably "a company that mattered." Gerstner's writing occasionally is myopic. For example, he makes much of his own openness to input from all levels of the company, only to mock an earnest (and overlong) employee e-mail (reprinted in its entirety) that was critical of his performance. Also, he includes a bafflingly long and dull appendix of his collected communications to IBM employees. Still, the book is a well-rendered self-portrait of a CEO who made spectacular change on the strength of personal leadership.
From AudioFile
The former CEO of IBM tells the story of his company's amazing comeback from 1993 to 2001. Challenged by customers and employees worldwide and product-service lines that defied integration, Gerstner implemented solutions to turn the company into the integrated business giant it is today. Edward Herrmann's pacing and understated connection with the material in this memoir makes the audio seem compact and relaxed. The writing is also outstanding, lacking excessive pride or self-congratulation, so you don't have to elbow past the author's ego to absorb the many CEO-level insights offered here. An essential volume for anyone interested in technology, large organizations, or IBM's miraculous rebirth under Gerstner's leadership. T.W.
Book Dimension
length: (cm)19.7 width:(cm)12.8
郭士纳面对千头万绪、问题重重、暮气沉沉的IBM,他是如何迈出万里长征的第一步的,如何确定方向,如何看到问题的关键,如何确定要解决问题的优先级,这里面有太多我们去反复琢磨和学习的地方。 郭士纳的第一次IBM高层会议,当被引入会议室时,他发现除...
评分根据菲利普·莫里斯的说法,来自烟草行业的营业收入也因为RJR纳贝斯克杠杆收购后不久所造成的价格战而备受压力。在这里,菲利普·莫里斯只不过是按照麦当劳创始人雷·克罗克的建议行事——“当你看见自己的竞争对手快要淹死的时候,应该赶快抓起消防水龙头并放到他嘴里。” 莫...
评分最近在读《谁说大象不能跳舞》-IBM董事长郭士纳自传这本书,让我重新对管理也有了一个看法。 作为一名工程师,总是会有一种对技术的崇拜,觉得世界是被技术改变,各种伟大的技术推动了整个世界的发展。以蒸汽机为主要特征的第一次工业革命、以电力电动机为主要特征的第二次工...
评分最近在读《谁说大象不能跳舞》-IBM董事长郭士纳自传这本书,让我重新对管理也有了一个看法。 作为一名工程师,总是会有一种对技术的崇拜,觉得世界是被技术改变,各种伟大的技术推动了整个世界的发展。以蒸汽机为主要特征的第一次工业革命、以电力电动机为主要特征的第二次工...
评分郭士纳,一个经实践证明有能力的领导人,一个坚定有魄力的变革驱动者。 任何杰出不凡的人,必定有清晰的理想和原则,卓越的问题分解能力,强大的资源整合能力,自我紧迫感和危机感,不达目的誓不罢休的坚持。 IBM因为机构臃肿、管理陈旧、孤立封闭、忽视市场等原因,面临传统主...
Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024