The Attention Merchants pdf epub mobi txt 電子書 下載2025
Tim Wu is a policy advocate and professor at Columbia Law School. In 2006, Scientific American named him one of fifty leaders in science and technology; in 2013, National Law Journal included him among “America’s 100 Most Influential Lawyers”; and in 2014 and 2015, he was named to the “Politico 50.” He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for The New York Times.
- 萬維鋼推薦
- 思維
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- 廣告
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- Attention
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
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讀後感
今天要说的这本书叫《注意力商人》，可以说是一本注意力产业史，一段围绕着注意力发生的一段历史。本书从这样一个故事开始:一个即将倒闭的学校，获得了商人无偿的赞助，而唯一的要求就是在学校里面张贴各种广告。这就是注意力商人最早的雏形。现在我们都知道了广告的力量，但在...
評分 評分今天要说的这本书叫《注意力商人》，可以说是一本注意力产业史，一段围绕着注意力发生的一段历史。本书从这样一个故事开始:一个即将倒闭的学校，获得了商人无偿的赞助，而唯一的要求就是在学校里面张贴各种广告。这就是注意力商人最早的雏形。现在我们都知道了广告的力量，但在...
評分今天要说的这本书叫《注意力商人》，可以说是一本注意力产业史，一段围绕着注意力发生的一段历史。本书从这样一个故事开始:一个即将倒闭的学校，获得了商人无偿的赞助，而唯一的要求就是在学校里面张贴各种广告。这就是注意力商人最早的雏形。现在我们都知道了广告的力量，但在...
評分用戶評價
吳修明，萬維鋼推薦，《注意力商人》。
评分很好看
评分一部完整的注意力銷售史，不管你願不願意，你的注意力始終都在被消費。閱讀這本書後，不僅要懂得注意力買賣這件事，更要懂得如何掌控自己的注意力。
评分一部完整的注意力銷售史，不管你願不願意，你的注意力始終都在被消費。閱讀這本書後，不僅要懂得注意力買賣這件事，更要懂得如何掌控自己的注意力。
评分也許女人愛美並不是天性，隻是因為廣告商看準瞭女人極感性且容易被打動。
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