Global Consumer Behavior 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ammi, Chantal 编作者

Paul & Co Pub Consortium

译者

2007-3 出版日期

280 页数

£ 102.00 价格

HRD

丛书系列

9781905209637 图书编码

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发表于2024-11-24

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Global Consumer Behavior 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Global Consumer Behavior 在线电子书图书描述

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

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