Global Consumer Behavior 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Ammi, Chantal 編作者

Paul & Co Pub Consortium

譯者

2007-3 出版日期

280 頁數

£ 102.00 價格

HRD

叢書系列

9781905209637 圖書編碼

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發表於2024-11-28

Global Consumer Behavior 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Global Consumer Behavior 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Global Consumer Behavior 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Global Consumer Behavior 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Global Consumer Behavior 在線電子書圖書描述

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

Global Consumer Behavior 在線電子書下載 mobi epub pdf txt 在線電子書下載

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