Brand Royalty 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Haig, Matt 作者

Kogan Page Ltd

译者

2006-10 出版日期

329 页数

132.00元价格

Pap

丛书系列

9780749448264 图书编码

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Brand Royalty 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Brand Royalty 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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"Ideal for executives or PR pros who which to learn about successful brands through practical examples," PR Week. "Highly entertaining and full of fascinating facts ... stuffed with ideas, some overt, some implied, that anyone working in branding and advertising will find useful," Research A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, "the performance brand," and Coca-Cola, "the ultimate brand" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners.

Brand Royalty 在线电子书下载 mobi epub pdf txt 在线电子书下载

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