Brand Royalty 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Haig, Matt 作者

Kogan Page Ltd

譯者

2006-10 出版日期

329 頁數

132.00元價格

Pap

叢書系列

9780749448264 圖書編碼

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發表於2025-03-13

Brand Royalty 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Brand Royalty 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Brand Royalty 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Brand Royalty 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Brand Royalty 在線電子書圖書描述

"Ideal for executives or PR pros who which to learn about successful brands through practical examples," PR Week. "Highly entertaining and full of fascinating facts ... stuffed with ideas, some overt, some implied, that anyone working in branding and advertising will find useful," Research A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, "the performance brand," and Coca-Cola, "the ultimate brand" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners.

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