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Rothberg, Helen N./ Erickson, G. Scott 作者

Butterworth-Heinemann

译者

2004-10 出版日期

400 页数

$ 48.53 价格

Pap

丛书系列

9780750677622 图书编码

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From Knowledge to Intelligence 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

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