Relationship Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Christopher, Martin/ Payne, Adrian/ Ballantyne, David 作者

Butterworth-Heinemann

譯者

2002-11 出版日期

264 頁數

$ 53.05 價格

Pap

叢書系列

9780750648394 圖書編碼

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發表於2025-01-25

Relationship Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Relationship Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Relationship Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Relationship Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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"Relationship Marketing: Creating Stakeholder Value" extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, "Relationship Marketing: Creating Stakeholder Value" is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. It is based on the best-selling first edition of "Relationship Marketing" and gives a comprehensive account of how to develop and implement a winning relationship strategy. It includes frequent vignettes to show how the theory works in practice.

Relationship Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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