Global Brand Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Global Brand Strategy

簡體網頁||繁體網頁
Van Gelder, Sicco 作者
Kogan Page Ltd
譯者
2005-11 出版日期
260 頁數
253.91元 價格
Pap
叢書系列
9780749444693 圖書編碼

Global Brand Strategy 在線電子書 圖書標籤:  


喜歡 Global Brand Strategy 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-23

Global Brand Strategy 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Global Brand Strategy 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Global Brand Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Global Brand Strategy 在線電子書 用戶評價

評分

評分

評分

評分

評分

Global Brand Strategy 在線電子書 著者簡介


Global Brand Strategy 在線電子書 著者簡介


Global Brand Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Global Brand Strategy 在線電子書 圖書描述

"A triumph...the definitive work on the subject. Should be obligatory reading for academics and practitioners alike." (Simon Anholt, Chairman, Earthspeak, and author of "Brand New Justice"). "His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers." (Jack Yan, CEO, Jack Yan and Associates). "A wonderful piece of work, extremely comprehensive and should provide an invaluable guide for brand management and development." (K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific). "His contribution to global brand strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities." ("The Journal of Brand Management"). The purpose of this book is to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities when it comes to extending across geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. "Global Brand Strategy" is the first book to provide a rigorous analytical framework that can be used comparatively across markets to reveal how to extend the brand and realise its true value. It includes contents such as: the brand environment; the brand expression; the brand domain; the brand reputation; the brand affinity; the brand recognition; local brand management; harmonising a global brand; extending a global brand; and, creating a new global brand. Containing a wealth of analytical models, real-life examples and global case studies, "Global Brand Strategy" will provide fresh insights for managers and students alike into how to ensure the success of extending a brand globally.

Global Brand Strategy 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Global Brand Strategy 在線電子書 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Global Brand Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





Global Brand Strategy 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有