Marketing Heritage pdf epub mobi txt 電子書 下載2025

Section I: Introduction
Chapter 1 "Archaeology after Nationalism: Globalization and the Consumption of the Past"
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Section II: The Legal and Historical Context for Marketing Heritage
Chapter 2 "International Conventions and Cultural Heritage Protection"
Chapter 3 "The Politics of Playing Fair, or, Who's Losing Their Marbles?"
Chapter 4 "From Lord Elgin to James Henry Breasted: The Politics of the Past in the First Era of Globalization"
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Section III: Commodification of the Past
Chapter 5 "Conflating Past and Present: Marketing Archaeological Tourism? Advertising and the Appropriation of Culture"
Chapter 6 "Mementos of the Past: Material Culture of Tourism at Stonehenge and Avebury"
Chapter 7 "Where are the Maya in Ancient Maya Archaeological Tourism? Advertising and the Appropriation of Culture"
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Section IV: Archaeology in the Global Age
Chapter 8 "Archaeological Research and Cultural Heritage Management in Cambodia's Mekong Delta: The Search for the 'Cradle of Khmer Civilization'"
Chapter 9 "Recovering the German Nation: Heritage Restoration and the Search for Unity"
Chapter 10 "Deep Dirt: Messing up the Past at Colonial Williamsburg"
Chapter 11 "Targeting Heritage: The Abuse of Symbolic Sites in Modern Conflicts"
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Section V: Representing the Past
Chapter 12 "Tourism, the Ideology of Design and the Nationalized Past in Zippori/Sepphoris, an Israeli National Park"
Chapter 13 "The Roads to Ruins: Accessing Islamic Heritage in Jordan"
Chapter 14 "Re-Packaging the Pilgrimage: Visiting the Holy Land in Orlando"
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Section VI: Conclusions: Archaeologists and the Marketing of Heritage
Chapter 15 "Is the medium the message? The art of interpreting archaeology in the U.S. National Parks"
Chapter 16 "Engaging with Heritage Issues: The Role of the World Archaeological Congress"
Chapter 17 "Making the Past Profitable in an Age of Globalization and National Ownership: contradictions and considerations"
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