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作者：劳博 听一个老掉牙的笑话先， "亲爱的安：我有个非常伤神的问题，我有两个兄弟，一个在做广告，另外一个因为谋杀罪被判死刑。在我三岁的时候我老妈发疯而死，我两个姐姐都是妓女，而我老爸卖毒品给中学生。最近我遇到一个刚从感化院放出来的女孩，她服刑是因为拿半...
评分知乎上关于转行的问题有一个奇怪的趋势。一堆机械等不相关行业的人提问如何转行做文案。另一拨做文案的人提问如何转行做文员之类不相关的工作。大家说法不一，恰好我想转行做文案，需要多了解下相关信息，所以，我看完了《文案发烧》。 《文案发烧》的作者是路克·苏立文。他有...
评分第二章 好记性不如烂笔头 品牌是一个形容词 1.品牌是一个形容词，让你的品牌代表某“一种”东西。 2.一旦顾客尝试使用某种产品，那么所有其他优势就都是用来支撑将品牌的核心价值陈述的。 动笔之前的功课 1.从检查当前产品的市场定位开始。消费者头脑中记忆产品的空间是有限的...
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Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
评分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
评分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
评分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
评分Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.
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