Hey, Whipple, Squeeze This

Hey, Whipple, Squeeze This pdf epub mobi txt 電子書 下載2025

出版者:Wiley
作者:Luke Sullivan
出品人:
頁數:288
译者:
出版時間:2003-4-4
價格:USD 17.95
裝幀:Paperback
isbn號碼:9780471281399
叢書系列:
圖書標籤:
  • 廣告 
  • 教材 
  • 營銷 
  • 翻譯 
  • 美國 
  • 文案 
  • 廣告 
  •  
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讀後感

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模仿 在我们这个时代里,我得出了这样一个新的观点:“在你有更好的答案之前,你能做的就是模仿。”我模仿的人是鲍勃·盖奇(Bob Gage)[5],我模仿了他整整5年。 原创 今天有效的创意放在明天就不会再吸引人了。因为巨大的原创影响力已经失去了效果。 根本需求 要记住,风格...  

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評分

这是我读的第一本广告方面的书,基本没有任何发言权,所以基本就快乐的书摘吧~ 不必以牺牲广告的灵性,优雅和智慧为代价去促进销售 及时动笔很重要,一开始创作的一些想法。 创意想象规律 1尽可能收集与主题相关的资料,阅读资料,圈划重点,找出问题,访问工厂 2坐下来,积...  

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《文案发烧》读起来并不无聊,幽默与玩笑会参杂其中。 读中外与专业知识相关的书籍,发现一个特点,中国的书籍包含的信息多,一般是编者整合的内容,而语言也较为正式;外国的书籍说得比较通俗易懂,好像一个坐在你前面的朋友在和你讲话,教你知识。当然,我读的是...  

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用戶評價

评分

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

评分

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

评分

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

评分

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

评分

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

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