Designing Winning Products 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Woodside, Arch G. (EDT)/ Liukko, Timo (EDT)/ Lehtonen, Ari (EDT) 作者

Lightning Source Inc

譯者

2000-12 出版日期

324 頁數

$ 168.31 價格

HRD

叢書系列

9780762306824 圖書編碼

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發表於2024-08-19

Designing Winning Products 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Designing Winning Products 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Designing Winning Products 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Designing Winning Products 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Designing Winning Products 在線電子書圖書描述

Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources.

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