Qualitative Methods in Management Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gummesson, Evert 作者

Sage Pubns

译者

1999-11 出版日期

264 页数

$ 94.92 价格

Pap

丛书系列

9780761920144 图书编码

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Qualitative Methods in Management Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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'This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that charts a journey through the management process that will engage any management researcher' - Qualitative Research In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

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