Qualitative Methods in Management Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Gummesson, Evert 作者

Sage Pubns

譯者

1999-11 出版日期

264 頁數

$ 94.92 價格

Pap

叢書系列

9780761920144 圖書編碼

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發表於2024-11-26

Qualitative Methods in Management Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Qualitative Methods in Management Research 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Qualitative Methods in Management Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Qualitative Methods in Management Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Qualitative Methods in Management Research 在線電子書圖書描述

'This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that charts a journey through the management process that will engage any management researcher' - Qualitative Research In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

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