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Colborn, James 作者

Butterworth-Heinemann

译者

2005-10 出版日期

208 页数

$ 62.09 价格

Pap

丛书系列

9780750666183 图书编码

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Search Marketing Strategies 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Search Marketing Strategies 在线电子书图书描述

"Search Marketing Strategies" focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. It focuses on search marketing strategy rather than search optimization. It acts as a toolkit for adapting tactical techniques into search strategies. It is written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function.

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