Branding Governance 在線電子書 圖書標籤:
發表於2024-09-06
Branding Governance 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Branding Governancechallenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.
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Branding Governance 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024