The Confessions of an Ink-Stained Wretch 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Persinos, John 作者

Larstan publishing

譯者

2006-5 出版日期

176 頁數

$18.95 價格

Pap

叢書系列

9780976426677 圖書編碼

The Confessions of an Ink-Stained Wretch 在線電子書圖書標籤: PR

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發表於2024-10-05

The Confessions of an Ink-Stained Wretch 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Confessions of an Ink-Stained Wretch 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Confessions of an Ink-Stained Wretch 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Confessions of an Ink-Stained Wretch 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Confessions of an Ink-Stained Wretch 在線電子書圖書描述

From products to political candidates, every marketable item requires one thing: a great PR strategy. But even the best marketing campaign can fail if it's not directed at the right targets. And in today's rapidly changing media world -- a mare's nest of multinational media conglomerates -- figuring out those targets is a bewildering task. Written by a longtime journalistic insider, "The Confessions of an Ink-Stained Wretch" offers step-by-step advice on how to find and influence the media gatekeepers, whether in print, on line, or on the air. The book examines the daily reality of the press, warts and all. It shows how a newsroom is structured, who wields the real power, who decides what stories to run, and how to get an editor's or reporter's attention. Drawing on colorful anecdotes from his own career, the author demonstrates how to influence the tone of the coverage through effective interviews, press conferences, and other media events.

The Confessions of an Ink-Stained Wretch 在線電子書下載 mobi epub pdf txt 在線電子書下載

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