The AMA Handbook of Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


The AMA Handbook of Public Relations

简体网页||繁体网页
Robert L. Dilenschneider 作者
AMACOM
译者
2010-02-10 出版日期
256 页数
USD 35.00 价格
Hardcover
丛书系列
9780814415252 图书编码

The AMA Handbook of Public Relations 在线电子书 图书标签: 公关  PR&Comms  English   


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The AMA Handbook of Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The AMA Handbook of Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The AMA Handbook of Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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<html> <head> </head> <body> <p style="margin-top: 0"> Foreword by Maria Bartiromo </p> <p style="margin-top: 0"> </p> <p style="margin-top: 0"> Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web’s value was readily apparent. But the Internet is a </p> <p style="margin-top: 0"> double-edged sword whose perils are every bit as important to control. </p> <p style="margin-top: 0"> </p> <p style="margin-top: 0"> The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers: </p> <p style="margin-top: 0"> </p> <p style="margin-top: 0"> • Master media relations </p> <p style="margin-top: 0"> • Manage rumors and crises </p> <p style="margin-top: 0"> • Adapt areas of specialization to the Internet </p> <p style="margin-top: 0"> • Work with trade publications </p> <p style="margin-top: 0"> • Leverage websites, blogs, podcasts, and social networking sites </p> <p style="margin-top: 0"> • Monitor the Web for positive and negative feedback </p> <p style="margin-top: 0"> • Allocate resources and establish budgets </p> <p style="margin-top: 0"> • Measure the impact of Internet strategies </p> <p style="margin-top: 0"> • And more. </p> <p style="margin-top: 0"> </p> <p style="margin-top: 0"> Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything today’s PR professional needs to know. </p> </body> </html>

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