The AMA Handbook of Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Robert L. Dilenschneider 作者

AMACOM

译者

2010-02-10 出版日期

256 页数

USD 35.00 价格

Hardcover

丛书系列

9780814415252 图书编码

The AMA Handbook of Public Relations 在线电子书图书标签: 公关 PR&Comms English

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The AMA Handbook of Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The AMA Handbook of Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The AMA Handbook of Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The AMA Handbook of Public Relations 在线电子书图书描述

<html> <head> </head> <body> Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web’s value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers: • Master media relations • Manage rumors and crises • Adapt areas of specialization to the Internet • Work with trade publications • Leverage websites, blogs, podcasts, and social networking sites • Monitor the Web for positive and negative feedback • Allocate resources and establish budgets • Measure the impact of Internet strategies • And more. Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything today’s PR professional needs to know. </body> </html>

The AMA Handbook of Public Relations 在线电子书下载 mobi epub pdf txt 在线电子书下载

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