The AMA Handbook of Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Robert L. Dilenschneider 作者

AMACOM

譯者

2010-02-10 出版日期

256 頁數

USD 35.00 價格

Hardcover

叢書系列

9780814415252 圖書編碼

The AMA Handbook of Public Relations 在線電子書圖書標籤: 公關 PR&Comms English

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發表於2024-10-05

The AMA Handbook of Public Relations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The AMA Handbook of Public Relations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The AMA Handbook of Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The AMA Handbook of Public Relations 在線電子書著者簡介

The AMA Handbook of Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The AMA Handbook of Public Relations 在線電子書圖書描述

<html> <head> </head> <body> Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web’s value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers: • Master media relations • Manage rumors and crises • Adapt areas of specialization to the Internet • Work with trade publications • Leverage websites, blogs, podcasts, and social networking sites • Monitor the Web for positive and negative feedback • Allocate resources and establish budgets • Measure the impact of Internet strategies • And more. Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything today’s PR professional needs to know. </body> </html>

The AMA Handbook of Public Relations 在線電子書下載 mobi epub pdf txt 在線電子書下載

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