Luxury Fashion Branding 在线电子书 图书标签: 奢侈品 营销 Fashion 时尚 Luxury 英语原版 服装设计 英文原版
发表于2025-05-29
Luxury Fashion Branding 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
论文全靠这本了。。。TAT
评分又一本速食商业畅销书
评分给我很多启发 挺好的 就是写的不是很有趣
评分废话连篇,有建设性的策略方案很少。。。。
评分论文全靠这本了。。。TAT
Uché is one of the pioneer Strategy & Management Consultants and opinion leaders in the luxury industry. Based in Paris, she is the Director & Co-founder of Luxe E.t.c. (www.luxe-etc.com), a Strategy & Management Consultancy specialized in the luxury industry. Luxe E.t.c. is playing a key role in the current re-shaping of the global luxury sector and collaborates closely with luxury brands such as Louis Vuitton, Christian Dior, Gucci, Piaget, André Ross, Burberry, Daniele de Winter, Coty Prestige, Interactive Luxury Solutions, L'Oreal luxury division, among several others.
Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-business techniques, new luxury definitions and their implications, environmental analysis, customisation methods, business modelling and case study analysis.
For the first time, the luxury industry is provided with advanced strategies, tools and techniques required for modern business management, through sound research and ongoing practice. These are sources of new approaches towards the business of smartly bringing objects of desire into the marketplace.
Luxury Fashion Branding has been described as the text that will re-define the business practices of the luxury industry. The book is imperative for anyone connected with the luxury industry; those aspiring towards luxury; those seeking transferable skills; and those who simply want an insight into this intriguing business.
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Luxury Fashion Branding 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025