Luxury Fashion Branding pdf epub mobi txt 電子書下載2025

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Uché is one of the pioneer Strategy & Management Consultants and opinion leaders in the luxury industry. Based in Paris, she is the Director & Co-founder of Luxe E.t.c. (www.luxe-etc.com), a Strategy & Management Consultancy specialized in the luxury industry. Luxe E.t.c. is playing a key role in the current re-shaping of the global luxury sector and collaborates closely with luxury brands such as Louis Vuitton, Christian Dior, Gucci, Piaget, André Ross, Burberry, Daniele de Winter, Coty Prestige, Interactive Luxury Solutions, L'Oreal luxury division, among several others.

出版者:Palgrave Macmillan

作者:Uche Okonkwo

出品人:

頁數:320

译者:

出版時間:2007-6-15

價格:USD 56.00

裝幀:Hardcover

isbn號碼:9780230521674

叢書系列:

圖書標籤:

奢侈品
營銷
Fashion
時尚
Luxury
英語原版
服裝設計
英文原版

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Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-business techniques, new luxury definitions and their implications, environmental analysis, customisation methods, business modelling and case study analysis.

For the first time, the luxury industry is provided with advanced strategies, tools and techniques required for modern business management, through sound research and ongoing practice. These are sources of new approaches towards the business of smartly bringing objects of desire into the marketplace.

Luxury Fashion Branding has been described as the text that will re-define the business practices of the luxury industry. The book is imperative for anyone connected with the luxury industry; those aspiring towards luxury; those seeking transferable skills; and those who simply want an insight into this intriguing business.