Herd 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mark Earls 作者

John Wiley & Sons

译者

2007-1-26 出版日期

368 页数

GBP 26.99 价格

Hardcover

丛书系列

9780470060360 图书编码

Herd 在线电子书图书标签: marketing 营销社会学社会心理哲学 AD

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发表于2024-11-15

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Herd 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Herd 在线电子书图书描述

Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.

HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

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