Contemporary Strategy Analysis pdf epub mobi txt 電子書下載2025

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羅伯特·M·格蘭特是喬治敦大學（Georgetown University）的管理學教授，倫敦城市大學（City University）的客座教授。他是《戰略管理期刊》（Strategic Management Journal）和《長期規劃期刊》（Long Range Planning）編輯委員會成員。他的商業經曆包括生産豬肉餡餅（卡夫食品公司）和翻新輪胎（凡世通公司）以及嚮美國運通、ENI和其他公司提供戰略谘詢。

出版者:Wiley-Blackwell

作者:Robert M. Grant

出品人:

頁數:496

译者:

出版時間:2007-6

價格:USD 124.95

裝幀:Paperback

isbn號碼:9781405163095

叢書系列:

圖書標籤:

投資
商業
strategy
Competitive_Corporate_Strategy
管理谘詢
現代占率分析
必讀教材
Tuck

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The pre–eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.

Now includes thorough coverage of internet–based strategies, fresh examples of resource–based competitive advantage, additional case illustrations in every chapter, and new self–study questions

Features a new two–colour design throughout with high–spec artwork

Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these

Combines Grant’s renowned rigorous approach to business strategy analysis with lively examples of current practice

Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant