Entertainment Industry Economics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Harold L. Vogel 作者

Cambridge University Press

译者

2007-04-23 出版日期

646 页数

USD 57.00 价格

Hardcover

丛书系列

9780521874854 图书编码

Entertainment Industry Economics 在线电子书图书标签: 经济学 media economics, 经济媒体 Creative_Industry

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Entertainment Industry Economics 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Entertainment Industry Economics 在线电子书图书描述

In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.

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