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Preferences in Negotiations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Gimpel, Henner 作者

Springer Verlag

譯者

出版日期

268 頁數

$ 123.17 價格

Pap

叢書系列

9783540722250 圖書編碼

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發表於2024-11-10

Preferences in Negotiations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Preferences in Negotiations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Preferences in Negotiations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Preferences in Negotiations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Preferences in Negotiations 在線電子書圖書描述

Negotiations are ubiquitous in business, politics, and private life. In many cases their outcome is of great importance. Yet, negotiators frequently act irrationally and fail to reach mutually beneficial agreements. Cognitive biases like overconfidence, egocentrism, and the mythical fixed pie illusion oftentimes foreclose profitable results. A further cognitive bias is the attachment effect: Parties are influenced by their subjective expectations formed on account of the exchange of offers, they form reference points, and loss aversion potentially leads to a change of preferences when expectations change. This book presents a motivation, formalization, and substantiation of the attachment effect. Thereby, preferences and behavior are approached from a microeconomic and a psychological perspective. Two experiments show clear evidence for a systematic bias. The results can be used for prescriptive advice to negotiators: either for debiasing or to systematically affect the counterparty.

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