Marketing Imagination, New, Expanded Edition

Marketing Imagination, New, Expanded Edition pdf epub mobi txt 电子书 下载 2025

出版者:Free Press
作者:Theodore M. Levitt
出品人:
页数:238
译者:
出版时间:1986-04-21
价格:USD 19.95
装帧:Paperback
isbn号码:9780029190906
丛书系列:
图书标签:
  • 经济金融商业管理 
  • 课本 
  • 英文原版 
  • 教育 
  • 市场营销 
  • 市场 
  • Theodore 
  • Marketing 
  •  
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Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

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