Marketing Imagination, New, Expanded Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Theodore M. Levitt 作者

Free Press

译者

1986-04-21 出版日期

238 页数

USD 19.95 价格

Paperback

丛书系列

9780029190906 图书编码

Marketing Imagination, New, Expanded Edition 在线电子书图书标签: 经济金融商业管理课本英文原版教育市场营销市场 Theodore Marketing

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Marketing Imagination, New, Expanded Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Imagination, New, Expanded Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marketing Imagination, New, Expanded Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Imagination, New, Expanded Edition 在线电子书图书描述

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

Marketing Imagination, New, Expanded Edition 在线电子书下载 mobi epub pdf txt 在线电子书下载

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