Marketing Imagination, New, Expanded Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Theodore M. Levitt 作者

Free Press

譯者

1986-04-21 出版日期

238 頁數

USD 19.95 價格

Paperback

叢書系列

9780029190906 圖書編碼

Marketing Imagination, New, Expanded Edition 在線電子書圖書標籤: 經濟金融商業管理課本英文原版教育市場營銷市場 Theodore Marketing

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發表於2024-12-28

Marketing Imagination, New, Expanded Edition 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Imagination, New, Expanded Edition 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Imagination, New, Expanded Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Imagination, New, Expanded Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Imagination, New, Expanded Edition 在線電子書圖書描述

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

Marketing Imagination, New, Expanded Edition 在線電子書下載 mobi epub pdf txt 在線電子書下載

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