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Richard B. McKenzie 作者

Cambridge University Press

译者

2006-2 出版日期

689 页数

829.00元价格

Hardcover

丛书系列

9780521859813 图书编码

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Microeconomics for MBAs 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Microeconomics for MBAs 在线电子书著者简介

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Microeconomics for MBAs 在线电子书图书描述

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD contains modules of Professor McKenzie talking informally with students, and elucidates complex lines of argument as well as acting as a revision aid. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

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