What Were They Thinking? 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Robert M. McMath 作者

Three Rivers Press

译者

1999-07-15 出版日期

256 页数

USD 19.00 价格

Paperback

丛书系列

9780812932034 图书编码

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发表于2024-09-23

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What Were They Thinking? 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.

In What Were They Thinking? , McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to:

Steer clear of the number one killer of new products (page 129)

Develop a marketing campaign based on a "Significant Point of Difference" (page 183)

Take advantage of eight "Hot Buttons for Success in the Millennium" (page 101)

Keep out of the "Buy-This-If-You're-a-Loser School of Marketing" (page 28)

Combat "Corporate Alzheimer's" (page 4)

and much more !

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